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DEBRA POWER TEACHES SENIOR-LEVEL MARKETING COURSE AT EASTERN MICHIGAN UNIVERSITY

Debra Power, president of Power Marketing Research, is presently on staff at the Eastern Michigan University College of Business. She teaches the senior-level course Marketing Research 470. This required course covers the fundamentals of marketing research and advanced techniques in using research to make marketing decisions. Debra has added many new dimensions to the course, especially the addition of hands-on activities that include implementing real-world surveys and focus groups. Students also participate in a real-world mystery shopping exercise.


DEBRA POWER JOINS BOARD OF 826michigan

Debra Power has joined the board of directors of 826michigan, a non-profit organization dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write.

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2010 BUSINESS TO BUSINESS EXPO PANEL: "MEDIA MADE MODERN"

Debra Power moderated a panel of media experts at the 2010 Business to Business Expo.


DEBRA POWER FEATURED SPEAKER AT EMU ETHOS WEEK

Debra Power, President of Power Marketing Research, discussed the ethics of marketing research during Ethos Week at Eastern Michigan University.

> Watch the video

> Read "Behind the Mystery Shopper: Market Research and Its Ethics"


DEBRA POWER FEATURED ON THE MICHIGAN BUSINESS BEAT

Debra Power, President of Power Marketing Research, was recently featured on the Michigan Business Beat radio program.

> Listen to the interview