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FOCUS GROUPS can tell you how people feel about your product or service. How do you size up compared to a competitor? What new designs should you be thinking about? What is the perception of your organization? Think of a focus group as a conversation with your customer.

IN-DEPTH INTERVIEWS

In-depth interviews are similar to focus groups, but are used to gather detailed information from one person at a time. They are often used with sensitive topics, or when the interviewee is difficult to reach. Interviews are typically 30-60 minutes.

HEALTHCARE RESEARCH FOCUS GROUP STUDIES

Power Marketing Research also has special expertise in healthcare research through focus group studies. Our hands-on experience includes numerous studies with the University of Michigan Medical School on a variety of topics. Articles about two of these studies have appeared in Quirk's magazine in 2001 and 2002.

Our staff is also PEERRS (Program for Education and Evaluation in Responsible Research and Scholarship) certified for human research through the University of Michigan.

> Read more about PMR's healthcare research projects

OTHER QUALITATIVE SERVICES

  • Personal interviews
  • Mini-groups
  • Image research
  • Competitive analysis